Whether they actually do, also depends on Google’s filtering mechanism as well as how much your subscribers engage with your promotional emails. These allow you to set and highlight your shop logo, a deal label, a discount code, an end date for your deal, and an image preview.ĭone right, these annotations increase the chance that your promotional emails will be ranked as a “Top Deal” at the top of the Promotions inbox by Google. In 2019, Gmail introduced Annotations for promotional emails. What you can control, is how your promotional email looks when it does land in that Promotional tab. Unfortunately, whether subscribers do or don’t do that isn’t something you can control. Since Gmail rolled out the Promotional tab back in 2013, many email marketers have tried to convince subscribers to move their promotional emails to the inbox. So how do you write this type of well-converting email? We’ve listed some strategic recommendations below, including actual promotional email examples for you below. Over 50% said that they make a purchase through a promotional email at least once per month. In a study by SaleCycle, 59% of respondents said that promotional emails influence their purchase decisions. They’re a crucial part of your email marketing as their purpose is to increase conversions. Their purpose is to turn subscribers into customers and customers into loyal fans.

Promotional emails aim to increase awareness about your products, sell them, and/or boost customer loyalty and engagement. In other words: discount and promotional emails shouldn’t be sent too often.īut how exactly do we define promotional email? What is a Promotional Email? While discount emails can help drive purchases, they can also lower the value of an average sale and eat into a company’s profit, especially when customers get them so often they become reluctant to buy without a discount. Pro tip: Scroll down for hand-picked emails.ĭiscounts and other types of promotions can give your sales a proper boost and a great way to communicate them is – you’ve got it – via email marketing.

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